The sweetness of saci in Brazilian culture or O saci: orality, writing, mass culture

Abstract

Thinking about Saci's “folkloric” figure, the purpose of this text was to shape so many loose ideas, hypotheses formulated over years of assumptions about the dynamics of our identity, Brazilian, filtered by popular knowledge, expressed by the cultural industry. We also sought to explain the transformations of the character, seen as a manipulated product assumed by the exercise of transposing traditions transmitted orally, but which were appropriated as officers through a long process of filtering written and illustrated narratives, and thus, transformed into commodities today incorporated in the national context. The subtle construct of collective memory was also considered as an integral attribute of the requalification of the new Brazilian profile, in the era of globalization, placing broad themes above issues of: gender, class, creed and mainly of social condition.